Data-Driven Media Producer
With a data-driven mindset and a versatile skill set, I am a seasoned creative professional with a knack for navigating diverse environments and driving measurable ROI. I've honed my expertise in media planning, content creation, analytics, technology, and digital integrations.
AT&T Discovery District
Senior Data-Driven Media Producer
🌟 I bring innovation to cross-functional projects by developing a relational database, harnessing AI-powered footfall tracking, and crafting real-time data visualizations. 📈 Focus on optimizing media planning, boosting audience engagement, and producing eye-catching content for diverse media channels, I play a key role in driving the company's strategic goals and elevating business results.🎯 Streamlined project management and cross-team communication with a custom relational database, empowering real-time updates for team members and leadership🤖 Harnessed AI-powered footfall tracking, dwell time analysis, and heat maps to keep a finger on the pulse of hourly/daily traffic for video content and events🗓️ Built a system for creating Run of Shows, scheduling special occasions, and automating processes with external API integrations and cutting-edge tools like Postgres databases📊 Crafted real-time, auto-updating data visualizations in Google Data Studio, making insights accessible for everyone across the division📺 Masterminded media planning and activations, strategically investing to boost business results, and leveraging advanced analytics to unlock new opportunities and elevate audience engagement📈 Developed 'Big Picture' frameworks and KPIs to assess creative strategy, campaigns, and investments across diverse media environments💼 Seamlessly integrated AI systems with APIs to capture foot traffic, visitor spending, and operational expenses, delivering interactive presentations for VPs, Directors, and leadership🎬 Managed content creation for top brands like Warner Brothers, HBO, HBO Max, TBS, Cartoon Network Series, NHL, NFL, NBA, and NCAA, producing stunning custom content for video surfaces and social media channels
Producer & Director
I oversee everything from strategy development to final deliveries across various formats, including video content campaigns, commercials, corporate videos, live streaming, virtual events, and documentaries. Our expertise lies in maximizing marketing returns and driving awareness and engagement for clients' goals.Having partnered with global brands on over $5M+ in video campaign budgets, I have successfully implemented innovative strategies and concepts to craft compelling content that resonates with target audiences. By working closely with clients to develop and write scripts, as well as produce and direct productions when needed, I have ensured the delivery of high-quality, impactful content.I demonstrated a strong ability to create budgets, manage staff, and oversee multiple projects simultaneously, all while thriving under pressure in fast-paced environments. Some of the notable brands and agencies I have had the pleasure of working with include 180 Amsterdam, Game Seven, Nike Basketball, The Bridge Co., Razorfish, 72 and Sunny, Fervent, Samsung, Western Union, Yum Brands, Intel, Product School, Microsoft, Coca-Cola, Unilever, History Channel, and W Hotels.
Will.i.am, Fergie & The Black Eyed Peas
Producer & Director
I was responsible for researching, writing, managing budgets, and producing cohesive narratives that meet strict deadlines while ensuring high-quality and on-budget productions. My experience included creating content for esteemed clients such as Western Union, Intel, Coca-Cola, W Hotels, NASA, 3D Systems, Science Channel, Prince's Trust, and the I.Am.Angel Foundation.Having traveled to over 40 countries, I developed a wide range of content, including commercials, web videos, TV broadcasts, in-store displays, music videos, and documentaries. By developing and executing against key video engagement metrics, I consistently delivered high-quality video content that adhered to editorial guidelines and best practice policies and standards.
Co-Founder & CMO
I managed various aspects of marketing, including market research, product development, branding, e-commerce, advertising, promotions, and sponsorships.To achieve outstanding results, I developed effective inbound marketing strategies and lead generation tactics that leverage social media.I established a robust marketing infrastructure, working collaboratively with directors and team leads to define long-term schedules, milestones, and phase/sprint objectives. Additionally, I created and generated fresh video content for social media accounts and led A/B testing initiatives for each channel.My experience also included developing interactive 3D printable content with media clients, monitoring the performance of downloadable content for the History Channel's Vikings TV show, and creating 3D printing filament from recycled plastics. Through partnerships with Better Future Factory, I launched RefilUSA, serving as the US distributor of eco-friendly 3D printing filament.
✨ I developed an innovative reporting system that leverages cutting-edge AI-powered camera technology, a robust Point of Sales system, and a high-performance Postgres database to seamlessly track footfall analytics and integrate them with live sales data. This powerful system provides real-time data visualizations that allow multiple teams to easily track and monitor their KPIs with precision and ease.
Artificial Intelligence (AI)
Google Data Studio
Cross-Functional Team Collaboration
Big Data Analytics
Business Intelligence (BI)
Social Media Marketing
Adobe Creative Suite
Data-driven Decision Making
Customer Relationship Management (CRM)
User Experience (UX)
User Interface (UI) Design
Selection of Projects
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