Digital Producer & Marketing Insights
I apply next-generation strategies and core creative skills to deliver on key initiatives by using
data-driven decision-making to navigate diverse environments and drive return on investment.
AT&T Discovery District
Lead Digital Producer
In charge of media planning and activations, helping make strategic investment decisions, and improving business results. Used advanced analytic measurements to identify new opportunities, improve ROI, and increase engagement of target audiences. Our goal is to ensure that we enhance our visitors' overall experience while delivering measurable results. Underpin marketing processes with 'Big Picture' measurement frameworks and KPIs to evaluate creative strategy, campaigns, and investments across media environments.
Producer & Director
Responsible for creative development and client management of digital projects of every size and complexity, from strategy to development and final deliveries. Specialized in maximizing marketing returns with video content campaigns, commercials, corporate videos, live streaming, virtual events, and documentaries.Worked directly with global brands to sponsor over $5M+ in video campaign budgets while implementing new strategies and concepts to create content that drives awareness and increases engagement around the client's goals.
Will.i.am, Fergie & The Black Eyed Peas
Producer & Director
Research, write, manage budgets, and produce content with a cohesive narrative meeting aggressive deadlines while completing high-quality and on-budget productions. Created content with Western Union, Intel, Coca-Cola, W Hotels, NASA, 3D Systems, Science Channel, Prince's Trust, and I.Am.Angel Foundation. Traveled worldwide to 40+ countries, creating commercials, web videos, TV broadcasts, in-store displays, music videos, and documentaries. Developed and executed against key video engagement metrics while delivering high-quality video content following editorial and best practice policy and standards.
Co-Founder & CMO
Responsible for all facets of marketing, including market research, product development, branding, e-commerce, advertising, promotions, and sponsorships. Created inbound marketing strategies and lead generation tactics, including the effective use of social media. Built marketing infrastructure to support creative marketing for brand and business plan, collaborated with directors and leads to establish long-term schedules, milestone definitions, and phase/sprint goals. Created and generated new video content for social media accounts and led A/B testing initiatives for each investment channel. Created interactive 3D printable content with media clients and tracked downloadable content for the History Channel's Vikings TV Show. Created 3D Printing filament from recycled plastics and partnered with Better Future Factory, and launched RefilUSA as the US Distributor of recycled 3D printing filament
I created an interactive reporting system that combines an Ai Powered Camera System, a Point of Sales system, and a Postgres database that automatically tracks analytics and creates real-time reports helping multiple teams track their KPIs.
Web App Integration
KPI & Measurement
Audience & ROI Reporting
Digital Interactive Art
Digital Signage Network
Google Data Studio
Run of Show Creation
Selection of Projects
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