Dallas / Texas / Remote

Corporate Communications | Reputation | Brand Narrative

Corporate communications for stories with consequences.

For 15+ years, I have helped executives, founders, artists, agencies, and enterprise teams say the important thing clearly before it reaches employees, customers, partners, or the public.

15+
Years across enterprise, media, talent, and brand work
DFW
Dallas-based and remote-ready
1:1
Senior owner, no handoff fog
Cross
Legal, finance, product, marketing, agency, and talent rooms

Point of View

I translate between people who are all right, just not in the same language.

Executives, artists, lawyers, engineers, producers, and agencies all mean something different by "simple." That is where the work gets interesting.

01

Every room has a different native language.

Executives hear risk. Artists hear taste. Legal hears land mines. Marketing hears launch date. The work is getting one sentence to survive all four.

02

AI is now reading the room too.

People ask the internet who you are, then ask AI to summarize the internet. If the record is stale or weird, congratulations: the weird part just got a narrator.

03

The deck is where strategy often goes to nap.

A deck can help. It can also become a very expensive place to hide decisions. The better work is the rhythm underneath: inputs, approvals, timing, taste, and nerve.

Work That Had To Hold Up

Work with approvals, talent, partners, deadlines, and a story that had to hold up after the meeting.

AT&T Discovery District
01

Enterprise stories with people in them

AT&T Principal Media Producer | Corporate Communications, Reputation & Enterprise Media

Enterprise communications work where the message had to survive executives, legal, internal teams, brand standards, and public visibility.

Corporate CommunicationsReputationExecutive ContentCross-team Work
View AT&T Case
3D Brooklyn Innovation Hub
02

Making new technology sound less like homework

Co-founder | 2015 - 2020

Product, sustainability, manufacturing, media, and partner work. The job was translation: make the technical useful, interesting, and shippable.

Emerging TechnologyPartner StorytellingResource AllocationBrand-safe Execution
View 3D Brooklyn Project
Music and brand partnership work
03

Brands, artists, agencies, and the physics of getting it done

Producer & Director | Production Soup | 2012 - 2021

Major brands, agencies, vendors, musicians, celebrities, and client teams. Different clocks, same job: keep the story sharp and the work moving.

Brand NarrativeBrand PartnershipsTalent & CelebrityTelly Award-recognized
View More Work

Previous Experience

I have worked where the sentence has consequences.

Different settings, same pattern: get the facts, find the story, protect the brand, and keep the work moving.

AT&T | 2021 - Present

Principal Media Producer | Corporate Communications, Reputation & Content Strategy

Corporate communications and media work inside a company where one sentence can travel fast.

Reputation risk, partner politics, measurement, budgets, and review discipline.

  • Led communications strategy, narrative development, content systems, and stakeholder alignment for AT&T business, media, sports, and corporate communications initiatives.
  • Worked across Warner Bros./HBO properties, premier sports-league work, corporate communications, marketing, legal, finance, product, engineering, and creative teams.
  • Resume-backed scope includes engagement lift, resource-allocation improvement, faster launch or production timelines, and budgets up to $15M+ annually.
Production Soup | 2012 - 2021

Producer & Director | Professional Services, Brand Storytelling & Partnerships

Independent production and brand work with companies, agencies, artists, celebrities, vendors, and client teams.

Boardroom, camera, agency, vendor, and talent range.

  • Directed professional services work for Nike, Microsoft, Coca-Cola, Samsung, NASA, Intel, Western Union, W Hotels, and other enterprise clients.
  • Worked with agencies including 180 Amsterdam, Razorfish, 72andSunny, Game Seven, and Nike Basketball on integrated brand, content, and partnership programs.
  • Managed $5M+ in production budgets and delivered work across 40+ countries, balancing local execution with global brand consistency and partner protection.
Selected Client Engagements | Production Soup

Samsung, Nike Basketball & Microsoft Enterprise Cloud

Proof beyond the logo list: enterprise cloud, sports culture, and B2B technology made clearer.

Business goals turned into campaign language and executive-ready stories.

  • Samsung Electronics America B2B Enterprise: produced multi-channel brand and experiential work connected to CES, MWC, and SXSW; resume-backed results include 35% engagement lift and 22% lift in qualified leads.
  • Nike / Nike Basketball: partnered through agency and brand-production work on integrated brand storytelling, campaign content, and culture-led sports narratives.
  • Microsoft Enterprise Cloud: produced brand content and digital campaigns translating enterprise cloud capabilities into business-audience stories.
3D Brooklyn | 2015 - 2020

Co-founder

A hands-on technology company where product, sustainability, media, manufacturing, and partner expectations all arrived at the same meeting wearing different badges.

Founder experience without the brochure pose: product story, partner development, media attention, sustainability, and making new technology understandable.

  • Increased brand exposure 25% through strategic partnerships with major media companies, including History Channel.
  • Launched RefilUSA through strategic partnerships and made the product story clear to people outside the technical core.
  • Connected emerging technology, physical products, sustainability ideas, and media partnerships without making the audience pay a jargon tax.
3D Systems | 2010 - 2012

Video Producer & Director | Enterprise Communications

Early enterprise storytelling for 3D printing and manufacturing, back when the category still needed plain English, patient explanation, and a decent camera angle.

Technical translation is not a nice-to-have. It is the difference between a real innovation story and polite confusion.

  • Produced content for Western Union, Intel, Coca-Cola, W Hotels, NASA, the Science Channel, and 3D Systems.
  • Made complex 3D printing work understandable for business and consumer audiences.
  • Reduced production costs 15% while maintaining content quality.
Career through-line

Read the situation. Find the line. Protect the brand. Ship the work. Learn from the weird parts.

Production Soup Build

Production Soup turns good judgment into a working system.

Research, source tracking, private review, launch checks, follow-up, and AI-assisted content systems. Less chaos. Better receipts.

Reputation Reads

What will people find when they look?

Search results, AI answers, competitors, and the gaps worth catching early.

Source Control

Receipts, not vibes

Source material, examples, risks, approvals, and the final version in one path.

Review Discipline

The preflight checklist

Who reviewed it, who approved it, and where the evidence lives.

Operating Memory

Stop relearning the same lesson

Prompts, patterns, lessons, and production rules that carry forward.

The point

The tools do not replace judgment. They make good judgment easier to repeat.

See Production Soup

Make The Story Easier To Say

Open to senior communications and reputation roles where the room needs clear judgment.

Where I am useful

Useful when the story is messy, the stakes are real, and the draft needs to work for the people who will challenge it.

Bring me the messy one.

For recruiters, communications leaders, founders, and brand teams who need the messy thing made clear.

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