Every room has a different native language.
Executives hear risk. Artists hear taste. Legal hears land mines. Marketing hears launch date. The work is getting one sentence to survive all four.
Dallas / Texas / Remote
Corporate Communications | Reputation | Brand Narrative | Executive/Internal Communications | Brand Partnerships
Hire Daniel for senior communications and reputation work. Buy Production Soup for AEO, offer proof, revenue sprints, and AI-assisted content systems.
I help complicated rooms agree on a story people can repeat.
Some rooms have a board. Some have a band. Some have legal quietly circling one verb like it owes them money. For 15+ years, I have helped executives, musicians, celebrities, enterprise teams, and agencies find the line that is true, useful, and safe to say out loud.
Recruiters / EnterpriseHire Daniel
Senior communications, reputation, executive/internal comms, brand narrative, and stakeholder-heavy leadership.
Founders / ExecutivesUse Daniel's JudgmentExecutive narrative, reputation cleanup, proof mapping, and language that can survive the important room.
Business OwnersBuy Production SoupAEO / AI Visibility Audit, offer proof, revenue proof sprints, AI-assisted content systems, and private review flows.
Business Owner Read
I can fix the message and the backstage machinery. One gets applauded. The other keeps the show from catching fire during load-in.
Recruiter Read
Corporate communications, reputation, executive/internal communications, and brand narrative, with a little oxygen in the sentence.
Executive Read
I have worked with legal, finance, product, marketing, engineers, agencies, talent, and partners. The room does not scare me.
15+
Years across enterprise, media, talent, and brand work
DFW
Dallas-based and remote-ready
1:1
Senior owner, no handoff fog
Cross
Legal, finance, product, marketing, agency, and talent rooms
Point of View
I translate between people who are all right, just not in the same language.
I have worked with executives, musicians, celebrities, lawyers, engineers, producers, brand teams, and agency people who all cared deeply about the work and meant completely different things by "simple." That is where good communications actually happens.
AI is now reading the room too.
People ask the internet who you are, then ask AI to summarize the internet. If the record is stale or weird, congratulations: the weird part just got a narrator.
The deck is where strategy often goes to nap.
A deck can help. It can also become a very expensive place to hide decisions. The better work is the rhythm underneath: inputs, approvals, timing, taste, and nerve.
Selected Work
A few examples where the job was not simply "make content." It was keep the room from drifting, make the story usable, and get the thing approved before everyone developed a new opinion.
Enterprise communications with actual humans inside
AT&T Principal Media Producer | Corporate Communications, Reputation & Enterprise Media
At enterprise scale, the sentence has to work for executives, legal, internal teams, partners, brand standards, and a public audience that never got the prep deck. My role has been to make the message clear enough to use and sturdy enough to stand behind. That includes Telly-recognized employee storytelling like AT&T 150th Around The Globe.
Brands, artists, agencies, and the physics of getting it done
Producer & Director | Production Soup | 2012 - 2021
Production Soup put me between major brands, agencies, vendors, musicians, celebrities, and client teams, each with their own clock and their own version of "just one small change." The job was to keep the story sharp, the process sane, and the final work worth the logo.
Selected Clients
Previous Experience
I have worked in the rooms where the sentence has consequences.
Some rooms have executives. Some have musicians. Some have lawyers, producers, engineers, brand partners, agency leads, and one person quietly asking whether this is still on budget. The pattern is the same: get the facts, find the story, protect the brand, and keep the work moving without turning the process into theater.
Principal Media Producer | Corporate Communications, Reputation & Content Strategy
Corporate communications and media work inside a large company, where one sentence can start in a meeting and end up in front of employees, partners, executives, or the public with no patience for backstory.
- Worked across communications, marketing, legal, finance, product, engineering, and creative teams.
- Helped improve engagement, resource allocation, and launch or production timelines across complex enterprise work.
- Managed creative and communications budgets up to $15M+ annually while keeping quality, timing, and accountability visible.
Producer & Director | Professional Services, Brand Storytelling & Partnerships
Independent production and brand work with companies, agencies, artists, celebrities, vendors, and teams that needed the creative to be sharp and the process to stay upright after the first surprise.
- Produced work for Nike, Microsoft, Coca-Cola, Samsung, NASA, Intel, Western Union, W Hotels, and other enterprise clients.
- Managed $5M+ in production budgets across high-pressure work with vendors, agencies, talent, and client teams.
- Built practical ways to get from a vague brief to an approved story without dragging every decision through chaos.
Co-founder
A hands-on technology company where product, sustainability, media, manufacturing, and partner expectations all arrived at the same meeting wearing different badges.
- Increased brand exposure 25% through strategic partnerships with major media companies, including History Channel.
- Launched RefilUSA through partnerships and made the product story clear to people outside the technical core.
- Connected what the technology could do with why a partner, buyer, or audience should care.
Video Producer & Director | Enterprise Communications
Early enterprise storytelling for 3D printing and manufacturing, back when the category still needed plain English, patient explanation, and a decent camera angle.
- Produced content for Western Union, Intel, Coca-Cola, W Hotels, NASA, the Science Channel, and 3D Systems.
- Made complex 3D printing work understandable for business and consumer audiences.
- Reduced production costs 15% while maintaining content quality.
Career through-line
Read the room. Find the line. Protect the brand. Ship the work. Learn from the weird parts.
Production Soup Build
I build tools for the part between the wild idea and "can we send this?"
Production Soup is where I build the practical machinery: research loops, source tracking, draft support, private review rooms, agent prep, launch checks, and the little decisions that usually vanish into Slack, memory, or someone's desktop folder named final-final-new.
What will people find when they look?
Public signals, AI answers, competitors, source quality, and the awkward gaps you want to catch before a prospect, reporter, recruiter, or bored board member does.
Receipts, not vibes
A cleaner path from source material to ideas, examples, risks, approvals, and the blessed final version, wherever it last wandered off to.
The preflight checklist
Who reviewed it, who approved it, where the evidence lives, and what happens if the thing has to come down before lunch.
Stop relearning the same lesson
Prompts, patterns, lessons, and production rules so the next project starts with memory instead of folklore from whoever survived the last one.
The point
Visit Production SoupThe tools do not replace taste, judgment, or the person brave enough to say "we should not post that." They make those instincts easier to repeat when the room gets busy and everyone suddenly remembers a stakeholder.
Let's Talk
Open to senior communications and reputation roles where the work needs taste, judgment, range, and a person who can handle the room.
Where I am useful
I am useful when the story is messy, the stakes are real, and the draft has to pass through executives, legal, finance, marketing, product, agencies, vendors, artists, talent, and partners without losing its spine.
Connect
Bring me the messy one.
For recruiters, communications leaders, founders, and brand teams looking for someone who can write clearly, read the room, manage the moving parts, and keep the work from turning into a 73-comment document with no owner.
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